Kaia Gerber’s Biggest Brand Campaigns: Celine, Ysl Beauty, Valentino, And More

There’s something genuinely enjoyable about watching a young talent like Kaia Gerber carve out her own space in the fashion world. It’s not just about the photos—it’s seeing how a single face can quietly define the mood of a luxury brand. This topic is so widely appreciated because it offers a front-row seat to modern branding at its finest. For aspiring models, it’s a practical masterclass in versatility. For fashion lovers, it’s pure eye candy. And for marketers, it’s a case study in how to match a personality with a house’s identity.

The main purpose here is simple: to celebrate the standout campaigns that have shaped Kaia’s career and, in turn, boosted the brands she represents. Each collaboration isn’t just a paycheck—it’s a strategic move. For example, her work with Celine under Hedi Slimane captures that cool, ’70s-inflected minimalism. Meanwhile, her role as a face of YSL Beauty leans into a bolder, more provocative energy. These variations show how one model can stretch from polished luxury to edgy glamour without breaking a sweat.

You might recognize Kaia from Valentino’s romantic, dreamy visuals, where she perfectly wears Pierpaolo Piccioli’s voluminous gowns. Or perhaps from Marc Jacobs, where she channels a grungy, downtown vibe. Another common variation is her work with Chanel, where she brings a youthful polish to classic tweed suits. Each campaign has a distinct vibe, proving that Kaia isn’t a one-note star—she’s a chameleon who adapts to the brand’s soul.

Ready to make the most of this? Start by observing. Next time you scroll through Instagram or a magazine, notice how Kaia’s posture, expression, and styling shift from one brand to the next. A simple tip: create a mood board of her top ads—like her Cartier jewelry shots or the Oscar de la Renta campaigns—and look for the recurring elements, such as clean lines or eye contact. This exercise isn’t just for fun; it builds your visual literacy.

Kaia Gerber YSL Beauty Spring 2019 Campaign

Another actionable tip is to compare her work with past supermodels. Notice how she balances heritage (like Ralph Lauren’s timelessness) with modernity (like the digital-first Calvin Klein campaigns). By doing this, you’ll see that each campaign is a carefully curated story, not just a random photo. The benefit? You’ll start spotting the strategy behind the style.

Ultimately, diving into Kaia’s biggest brand campaigns is a relaxed yet rewarding way to appreciate how fashion communicates. Whether you’re a casual fan or a budding creative, these images offer inspiration—and a reminder that the right face, paired with the right brand, can become an iconic image.